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A website's look & feel is a combination
of its design elements and page structure.
Design elements include the color
palette, graphics, and font style.
Page structure includes the layout,
positioning of navigation, and use of negative (blank) space.
When creating a website it's important to consider
your audience. A website for children might be fun and playful with
colorful images and a palette of primary colors. A website
for high end
buyers might be sleek and modern with a palette of rich colors.
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